2021
Creators kept chasing approvals
Our founder was running an agency across Lagos and Nairobi. The biggest bottleneck? Getting brands, legal, and creators to agree in one place.
About pitched
We're building the friendliest influence operating system for African brands, agencies, and creators.
We kept seeing WhatsApp threads become project management tools. So we designed pitched to be a shared cockpit—one that respects culture, currencies, and the chaotic brilliance of Gen Z and Gen Alpha voices.
How we got here
2022
Prototype the pitched grid
We built a shared workspace where brands, agencies, and influencers could co-write briefs, attach receipts, and laugh at the same meme thread.
2024
Weekly payouts unlocked
Banking partners across Nigeria, Kenya, Ghana, and South Africa enabled our Friday payout ritual—now the community's favorite notification.
What we believe
Playful honesty
We pair data with jokes, so teams actually read the updates we send.
Default to tidy
Every workflow feels like a grid: predictable, beautiful, and scannable.
Africa-first empathy
We obsess over local nuance—from languages to payout rails to culture.
Team snapshot
Eric Kigathi
Co Founder
Shapes pitched's vision and builds the brand ecosystem that helps African creators and businesses grow together.
Desmond Okpei
Co Founder
Helps shape pitched's vision while building the creator ecosystem that connects African brands with the right voices.
Shaun Mwangi
CTO
Leads pitched's technology and product foundation, making it easier for African brands and creators to work together.
We're fully remote across Lagos, Nairobi, Accra, Johannesburg, and Kigali—fuelled by Afrobeats playlists and too many whiteboards.
Join the crew
We're always meeting new creators, agencies, and teammates.
Drop us a note with what you'd like to build and we'll reply with a loom video or voice note—your pick.