Privacy Policy

Introduction

Welcome to *pitched ("we," "our," or "us"). We are committed to protecting your privacy while building the most powerful influencer operating system for African brands, agencies, and creators. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

By using *pitched, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please discontinue use of our services.

Information We Collect

Personal Information

We collect information that you provide directly to us, including:

• Account Information: Name, email address, phone number, password, profile picture, and role (brand, agency, or creator)
• Profile Data: Social media handles, audience demographics, content preferences, niche categories, location, and portfolio content
• Financial Information: Bank account details, mobile money information, payment preferences, and transaction history for payout processing
• Campaign Data: Briefs, drafts, feedback, approvals, performance metrics, and communication within the platform
• Verification Documents: Identity verification documents, business registration details, and tax information as required by law

Automatically Collected Information

• Usage Data: Pages visited, features used, time spent, click patterns, and navigation paths
• Device Information: IP address, browser type, operating system, device identifiers, and mobile network information
• Location Data: Geographic location based on IP address or device settings
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance user experience and analyze platform usage

Social Media and Third-Party Data

With your authorization, we collect publicly available information from your social media accounts (Instagram, TikTok, YouTube, Twitter/X, Facebook) including follower counts, engagement rates, content performance, audience demographics, and historical posts to facilitate matchmaking and campaign performance tracking.

How We Use Your Information

We use collected information for the following purposes:

• Platform Operations: Account creation, authentication, campaign management, matchmaking, and facilitating communication between brands and creators
• Payment Processing: Processing payouts, managing escrow, generating invoices, and ensuring compliance with financial regulations
• AI and Machine Learning: Training algorithms for smart matchmaking, performance prediction, content recommendations, and fraud detection
• Analytics and Insights: Generating performance reports, ROI tracking, audience insights, and platform improvement analytics
• Marketing and Growth: Sending promotional communications, product updates, and targeted advertising to grow our community
• Security and Compliance: Preventing fraud, ensuring platform security, verifying identities, and complying with legal obligations
• Customer Support: Responding to inquiries, troubleshooting issues, and providing technical assistance

How We Share Your Information

We may share your information in the following circumstances:

• Within the Platform: Profile information, portfolio content, and performance metrics are visible to potential collaborators (brands see creator profiles; creators see campaign briefs)
• Service Providers: Payment processors, cloud hosting providers, analytics services, customer support tools, and email delivery services
• Business Partners: Agencies managing campaigns, brands running collaborations, and verified partners within our ecosystem
• Legal Requirements: When required by law, regulation, legal process, or governmental request
• Business Transfers: In connection with mergers, acquisitions, asset sales, or other business transactions
• Aggregated Data: We may share anonymized, aggregated data for industry research, benchmarking, and marketing purposes

Important: We never sell your personal data to third parties. Financial information is only shared with payment processors necessary for transaction completion.

Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specific retention periods include:

• Active Accounts: Retained until account deletion is requested
• Inactive Accounts: Retained for 3 years after last activity, then anonymized
• Financial Records: Retained for 7 years to comply with tax and accounting regulations
• Campaign Data: Retained for 5 years for reporting and dispute resolution

Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Portability: Request transfer of your data in a machine-readable format
• Opt-Out: Unsubscribe from marketing communications (you'll still receive transactional emails)
• Restriction: Request limitation of processing in certain circumstances
• Object: Object to processing based on legitimate interests

To exercise these rights, contact us at privacy@pitched.io. We will respond within 30 days.

Data Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security audits and penetration testing
• Access controls and authentication protocols
• Employee training on data protection best practices
• Incident response procedures and breach notification protocols

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

International Data Transfers

*pitched operates across multiple African markets and may transfer data internationally to provide our services. We ensure adequate safeguards are in place, including:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions for transfers to approved jurisdictions
• Your explicit consent where required by applicable law

Children's Privacy

Our platform is not intended for users under 18 years of age. We do not knowingly collect information from children. If we discover that we have collected information from a child without parental consent, we will delete it promptly.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for platform functionality and security
• Analytics Cookies: Help us understand usage patterns and improve our services
• Marketing Cookies: Enable targeted advertising and measure campaign effectiveness

You can control cookies through your browser settings, though disabling certain cookies may limit platform functionality.

Third-Party Links

Our platform may contain links to third-party websites and social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes via email or prominent platform notice. Continued use after changes constitutes acceptance of the updated policy.

Regional Compliance

European Users (GDPR)

For users in the European Economic Area, we comply with GDPR requirements. Our legal basis for processing includes contract performance, legitimate interests, and consent where required.

California Users (CCPA)

California residents have additional rights under CCPA, including the right to know what personal information is collected and the right to opt-out of sale (note: we do not sell personal information).

African Data Protection Laws

We comply with applicable data protection laws in Nigeria (NDPR), Kenya (DPA 2019), South Africa (POPIA), Ghana (DPA 2012), and other African jurisdictions where we operate.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: